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AMERICAN GIRL LAUNCHES BEFOREVER

Dolls, Dresses, Books and More...

By Sharon Rosenthal, www.camarillo.macaronikid.com {Sponsored} September 1, 2014
Last week American Girl re-launched its iconic historical line with a fresh new look and new name called "BeForever".

The BeForever line of dolls, books and clothes includes all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically-inspired contemporary clothing for girls.

To celebrate the launch of BeForever, American Girl is welcoming back popular favorite Samantha Parkington to its lineup of historical characters. Samantha was one of the company’s original characters introduced in 1986, and her compelling story of compassion and friendship has inspired millions of girls. Archived in 2008, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories.

 BeForever, American Girl’s line of historical dolls, books, and related accessories that connects girls ages 8 and up with inspiring characters and timeless stories from America’s past. First introduced in 1986 but now with a fresh new look.

BeForever gives girls today the opportunity to explore the past, find their place in the present, and think about the possibilities the future can bring. From a daring Nez Perce girl who does her best to be a friend to the earth in 1764 to an optimistic girl who stands up for what’s right in the mid-1970s, the adventurous BeForever characters help girls see the common threads—the shared interests, challenges, and dreams—that tie girls from all times together. The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls.

Girls who enjoy adventure and contemporary fiction will be eager to read the new BeForever “Journey” book series, which will further bring each character’s historical era alive for young readers.

In each BeForever Journey, the story is narrated by a girl from today who travels back in time to meet a BeForever character and share experiences with her. The multiple-ending adventure allows the reader to choose what happens at key points, becoming part of the action herself. In addition to the new Journey books, each character’s classic six-book series has been reformatted into two novel-length volumes, with the familiar stories that girls love.

The Beginning of Forever

Stories Forever

Designing Forever

The BeForever line will also include brand-new contemporary fashions inspired by the historical characters. Available in sizes 6 to 16, each outfit combines design elements reflecting each character’s signature look and time period with a modern style that is relevant for girls today.

To help debut the new clothing line, American Girl is partnering with Lifetime's Emmy®-nominated "Project Runway" for a BeForever-inspired designer challenge that will air on September 18th at 9p.m.EST/8p.m. CST.  And, to extend the Project Runway experience for fans, a selection of the actual designs created for the BeForever-themed episode will be showcased at American Girl retail stores nationwide this fall.         
 
To start shopping visit www.americangirl.com