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MACARONI TECH: APP OF THE WEEK

Introducing the Barbie™ Color, Sparkle and Style for iPad® App

By Sharon Rosenthal, www.camarillo.macaronikid.com November 25, 2012
This week one of our favorite new Apps is the Barbie™ Color, Sparkle and Style for iPad® , its first original coloring and activity app with Mattel, is now available in the App Store™ (www.itunes.com/appstore). The app retails for $4.99, and is on sale now for a special introductory launch price of $1.99.

This ultimate Barbie coloring app invites fans to play with color in a brand-new way. Packed with never-before-seen art tools, special effects, and pages of fabulous Barbie artwork, girls will be captivated for hours as they color, decorate, design, dress-up, and create on the go with their best friend, Barbie.

The Barbie™ Color, Sparkle and Style app includes 2 coloring books for a total of 16 pages. Kids can select from a multitude of art tools to create with:
  • Barbie Bubble Wand: Blow and pop Barbie bubbles to decorate
  • Glitterizer: Magically add sparkly glitter in a fabulous array of colors
  • Fabric Fill: Tap to fill artwork with stylish patterns, prints, and textures
  • Magic Wand: Add a splash of animated sparkles to every page
  • Pattern Roller:  Decorate with bows, gems, hearts, and sequins
  • 2 Watercolor Paintbrushes: The prettiest way to paint
  • Stickers: Stylish stickers featuring Barbie, her friends, and her pets
  • Paint Bucket: Simply tap to fill in the images with color
  • Crayons, Paint Brushes, and Eraser
The Design Shop within the app offers additional coloring books and art supplies for sale. When kids have finished designing, their coloring book pages can be shared through email, Facebook or Twitter. Parental controls can also disable sharing and in-app purchases.

The app follows the release of the interactive storybook apps, Barbie™ The Princess & the Popstar in , and Barbie™ Princess Charm School . To celebrate the launch of Barbie ™ Color, Sparkle and Style, these Barbie™ apps will also be on sale for $1.99 for two weeks.