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MACARONI CARES: HOLIDAY FUN AT MACY'S

To Benefit Make-A-Wish With 'Yes Virginia" TV Specials, Letters to Santa and More

By Sharon Rosenthal, www.camarillo.macaronikid.com December 2, 2012
This holiday season, Macy’s again invites its customers to share in this spirit of belief and generosity by visiting their local Macy’s store where they can drop their stamped letters, addressed to Santa At The North Pole, in special Santa Mail letterboxes.

For each letter received by Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish, helping to grant the wishes of children with life-threatening medical conditions. This is part of Macy's Fifth Anniversary “Believe” Holiday Campaign to benefit Make-A-Wish.

To find a Santa's mailbox click HERE (Macy's is located at the Pacific View Mall, The Oaks and the Simi Valley Town Center)

Create and decorate a letter you can print and bring to your local Macy’s, learn more about the story of “Yes, Virginia,” or find a local Santa Mail letterbox. Also available is the “Believe” Activity Guide, a downloadable, online toolkit in English or Spanish for teachers and schools that would like to use “Believe” as a writing lesson or activity during the holiday season. To visit the website "Believe"  please click HERE.

Macy’s Believe campaign was inspired by the true story of 8-year-old Virginia O’Hanlon, who, in 1897, wrote a letter to the New York Sun newspaper asking if there was a Santa Claus. The Sun’s editor, Francis P. Church, responded with a poignantly-worded essay on the importance of believing that included the now famous lines “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” His response proved to be one of the most famous newspaper editorials of all time and continues to capture the childhood wonder and hope that exists within us all.

“Yes, Virginia” Animated Special
An instant holiday classic since its 2009 debut, the award-winning “Yes, Virginia” animated special takes viewers on a magical journey as they follow young Virginia O’Hanlon on her adventure to discover the truth about the existence of Santa Claus. The half-hour holiday program features an all-star cast of voices that includes Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role. In addition to capturing the hearts of viewers across the country, this charming holiday special helped a special wish come true for then 11-year-old Make-A-Wish recipient Taylor Hay, whose voice and likeness were captured for one of the characters.

Presented by Macy’s, “Yes, Virginia” will air on CBS on National Believe Day, Friday, Dec. 14, at 9 p.m. ET (check local listings). For the first time this year, a Spanish-language adaptation of “Yes, Virginia” will also air on Univision on Dec. 23.

National Believe Day
In what has become a high point of Macy’s Believe campaign, Macy’s has declared Friday, Dec. 14 as “National Believe Day” for 2012. Once again, Macy’s will call Americans to action in celebration of the holiday season’s message of generosity and goodwill. Click HERE for more information.

“Believe” and “Yes, Virginia” Merchandise
A “Yes, Virginia” illustrated storybook and DVD of the animated special will be available exclusively in select Macy’s stores this holiday season. While helping to spread the tale’s inspiring message, purchases also will help to make children’s wishes come true because 10 percent of the purchase price of each book and DVD sold will be donated to Make-A-Wish.

New this year, believers can purchase the Virginia plush doll modeled on the animated character. “Believe” and “Yes, Virginia” holiday trimmings, which include ornaments and stockings, also are available for customers looking to take home a bit of Macy’s holiday magic.

Click HERE to see the merchandise